Strategic/Environmental Communication UI Design Campaign Development
Sticker bombing (environmental signage): The aim was to engage people in the campaign by encouraging them to express their concerns about climate change. Inspired by successful projects like "The Climate Ribbon," the signage was designed to be visually striking and personal, allowing individuals to share their thoughts, thereby deepening their connection to the cause.
Poster: The goal was to create urgency among a reluctant audience by highlighting how plastic pollution directly affects them. The poster used impactful statistics, such as “1 in 3 fish caught for human consumption now contains plastic,” to emphasize the immediate relevance and personal impact of the issue.
Click on the image to navigate through the app prototype.
Interactive app: The app targeted a younger audience (16-24 years old), aiming to foster a connection with the ocean through beach activities. By combining enjoyable experiences like water sports with environmental actions like litter picking, the app sought to instil a sense of appreciation and responsibility towards ocean preservation, leading to long-term change.
The wireframe of the app, showcasing the navigation links.
