Branding/Identity Brand Guidelines Logo Design









I designed a brand identity and logo for a new loyalty card app that consolidates all local businesses' loyalty programs into a single platform. Aimed at consumers who frequent local establishments, the project focused on creating a clean, modern aesthetic that ensures the brand is easily recognizable and memorable. The brand guidelines were crafted to reflect the app’s commitment to simplicity and user-friendly navigation, establishing a strong, cohesive visual identity that stands out in the market.