Opium

For the branding of Opium Beauty, I was asked during my placement at Entyce Creative to create a fresh, minimalist look that feels clean and inviting, with soft, neutral tones. Inspired by the client’s love for brands like Jo Malone, The White Company, Zara, and Reiss, I crafted two different concepts to give the brand a unique voice. The first concept leans into delicate, decorative elements, giving Opium a luxurious yet calming feel. The second concept takes a bolder approach, with strong typography and sleek lines that add a modern edge. I also created a range of mockups to help bring Opium’s vision to life.

Branding/Identity Packaging Brand Guidelines

Concept one

Concept 2

Price List Designs: After the client selected her preferred branding direction, I created price lists using the service details and prices she provided.

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