Branding/Identity Visual Strategy Brand Guidelines
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Eve Wellness - All Systems Glow
The brief required designing and producing a short visual narrative, with the content, form, and purpose of the work being self-determined. This process involved the creation of a concise written script and the development of at least eight sequenced graphic works, forming a cohesive storyboard. I produced an Instagram advertisement for the vitamin brand Eve Wellness. The objective was to inform and educate the target audience about a potential health issue they may not have been aware of, with the intention of guiding them towards considering the product as a solution. Loughborough University has requested permission to publish this work in collaboration with Shanghai People’s Fine Art Publishing House in their textbook, Visual Thinking Methods. This book, featuring a sample of student work, will be published in Chinese.
